Our Story

Every brand has a beginning.
For ASHMIS, it started with a mother’s choice — the choice to step away from the 9-to-5, to spend more time with her little girl, and to pursue what she loved most: creating designs that helped women express their individuality with elegance.

Her first child, Ashmi, inspired her to take that leap. With her by her side, she built a brand that celebrated everyday womanhood — not with heavy gold ornaments locked away, but with graceful, modern pieces women could wear daily, proudly.

When her second child was born, she realized something beautiful: she was nurturing two Ashmis at once — her daughter, and her brand. Both equally loved, equally cherished. That’s how the name ASHMIS was born — a plural form of her greatest inspirations.

Today, Ashmis stands as a reflection of women who live with freedom, style, and strength. Every design is crafted to celebrate individuality — to remind women everywhere that their elegance doesn’t need occasion, it belongs to their every day.

Ashmis – Celebrate Being You